We help companies discover hidden gems in their business through mining and analyzing huge amounts of data otherwise unused, due to complexities and lack of necessary tools and methodologies in a simple and interesting way.

Retail merchandize analytics for effective stocking decisions and boosting store performance. Loyalty Program design, implementation, execution and administration. Real time experience in Hotels, Airlines and Retail domain. Customer Management of financial products – acquisition, retention, re-acquisition, cross sell and up sell. Data mining applications for predictive analytics in customer trend forecasting. Pioneering R&D work in Interactive and on-demand analytics systems.

Working on multiple data formats, use of in-house & standard data management tools, Expertise in handling traditional, legacy and new generation databases, Multiplatform solution development capability, Housing & managing clients critical / analytical data, Delivery of analytical solutions in various user friendly formats, Capability of providing online analytical solutions along with various user level security feature to protect confidentiality, Use of various standard & in-house data testing mechanism for any data discrepancy which ensures data accuracy.

We have advocated using a combination of rule based system with an optimal dose of statistical techniques that are simple and easy to understand from the client's perspective. We understand the value of IT in relation to expected payoff in terms of business results and have taken a conscious decision to provide an extremely user friendly front end to our customer intelligence reports and consulting output that can be put to actionable programs by the executive teams, resulting in higher ROI.

Understanding the client's business thoroughly so that the end product is completely in sync with the expectations.

- Building the reports in a semi customized manner that is high on relevance as well as fast 

  and   easily retrievable for the given data set.

- Using our experience and multi disciplinary expertise to do a right mix of “rule based system”

  and “statistical and mathematical modeling”. This allows the user to define his or her levels of

  complexities depending upon the needs.

- Bringing our senior level talent in business and marketing to deliver reports that are full of

  insights and suggested actions with rationale and not just plain set of numbers.